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+# Platform-Specific Strategy Guide
+
+Detailed strategies for each major social platform.
+
+One thing holds on every platform below: storytelling and connecting with your audience are always key. Formats, cadences, and algorithm mechanics differ platform to platform, but the better you share your story, the better the posts perform — the platform-specific tactics amplify a story worth telling; they don't substitute for one.
+
+## Contents
+- LinkedIn
+- Twitter/X
+- Instagram
+- TikTok
+- Facebook
+- Telegram
+
+## LinkedIn
+
+**Best for:** B2B, thought leadership, professional networking, recruiting
+**Audience:** Professionals, decision-makers, job seekers
+**Posting frequency:** 3-5x per week
+**Best times:** Tuesday-Thursday, 7-8am, 12pm, 5-6pm
+
+**What works:**
+- Personal stories with business lessons
+- Contrarian takes on industry topics
+- Behind-the-scenes of building a company
+- Data and original insights
+- Carousel posts (document format)
+- Polls that spark discussion
+
+**What doesn't:**
+- Overly promotional content
+- Generic motivational quotes
+- Links in the main post (kills reach)
+- Corporate speak without personality
+
+**Format tips:**
+- First line is everything (hook before "see more")
+- Use line breaks for readability
+- 1,200-1,500 characters performs well
+- Put links in comments, not post body
+- Tag people sparingly and genuinely
+
+**Algorithm tips:**
+- First hour engagement matters most
+- Comments > reactions > clicks
+- Dwell time (people reading) signals quality
+- No external links in post body
+- Document posts (carousels) get strong reach
+- Polls drive engagement but don't build authority
+
+---
+
+## Twitter/X
+
+**Best for:** Tech, media, real-time commentary, community building
+**Audience:** Tech-savvy, news-oriented, niche communities
+**Posting frequency:** 3-10x per day (including replies)
+**Best times:** Varies by audience; test and measure
+
+**What works:**
+- Hot takes and opinions
+- Threads that teach something
+- Behind-the-scenes moments
+- Engaging with others' content
+- Memes and humor (if on-brand)
+- Real-time commentary on events
+
+**What doesn't:**
+- Pure self-promotion
+- Threads without a strong hook
+- Ignoring replies and mentions
+- Scheduling everything (no real-time presence)
+
+**Format tips:**
+- Open with a specific claim in the first 8 words — the hook is the post
+- Name your topic in the first 10 words (enables topic-based distribution)
+- Name specific tools, companies, and numbers instead of vague nouns
+- Threads: Hook in tweet 1, promise value, deliver
+- Quote tweets with added insight beat plain retweets — quote engagement scores twice
+- Video needs ~8+ seconds and captions to earn video credit
+
+**Algorithm tips** (from xAI's open-sourced For You algorithm):
+- Write for the DM-share and the follow, not the like — both are separately scored signals
+- Profile clicks boost the post: make readers curious, keep bio and pinned post strong
+- Wait ~60 minutes between original posts — same-author posts decay each other's scores
+- Be present for the first 30 minutes after posting; early replies compound
+- Avoid engagement-bait phrasing — predicted mutes/blocks/"not interested" subtract from your score, and muted keywords filter you out entirely
+
+**For ranking signals and the full playbook**: See [x-algorithm.md](x-algorithm.md)
+
+---
+
+## Instagram
+
+**Best for:** Visual brands, lifestyle, e-commerce, younger demographics
+**Audience:** 18-44, visual-first consumers
+**Posting frequency:** 1-2 feed posts per day, 3-10 Stories per day
+**Best times:** 11am-1pm, 7-9pm
+
+**What works:**
+- High-quality visuals
+- Behind-the-scenes Stories
+- Reels (short-form video)
+- Carousels with value
+- User-generated content
+- Interactive Stories (polls, questions)
+
+**What doesn't:**
+- Low-quality images
+- Too much text in images
+- Ignoring Stories and Reels
+- Only promotional content
+
+**Format tips:**
+- Reels get 2x reach of static posts
+- First frame of Reels must hook
+- Carousels: 10 slides with educational content
+- Use all Story features (polls, links, etc.)
+
+**Algorithm tips:**
+- Reels heavily prioritized over static posts
+- Saves and shares > likes
+- Stories keep you top of feed
+- Consistency matters more than perfection
+- Use all features (polls, questions, etc.)
+
+---
+
+## TikTok
+
+**Best for:** Brand awareness, younger audiences, viral potential
+**Audience:** 16-34, entertainment-focused
+**Posting frequency:** 1-4x per day
+**Best times:** 7-9am, 12-3pm, 7-11pm
+
+**What works:**
+- Native, unpolished content
+- Trending sounds and formats
+- Educational content in entertaining wrapper
+- POV and day-in-the-life content
+- Responding to comments with videos
+- Duets and stitches
+
+**What doesn't:**
+- Overly produced content
+- Ignoring trends
+- Hard selling
+- Repurposed horizontal video
+
+**Format tips:**
+- Hook in first 1-2 seconds
+- Keep it under 30 seconds to start
+- Vertical only (9:16)
+- Use trending sounds
+- Post consistently to train algorithm
+
+---
+
+## Facebook
+
+**Best for:** Communities, local businesses, older demographics, groups
+**Audience:** 25-55+, community-oriented
+**Posting frequency:** 1-2x per day
+**Best times:** 1-4pm weekdays
+
+**What works:**
+- Facebook Groups (community)
+- Native video
+- Live video
+- Local content and events
+- Discussion-prompting questions
+
+**What doesn't:**
+- Links to external sites (reach killer)
+- Pure promotional content
+- Ignoring comments
+- Cross-posting from other platforms without adaptation
+
+---
+
+## Telegram
+
+**Best for:** Broadcast channels — news, niche expertise, deals, crypto, education, entertainment — and markets where Telegram is a primary platform (among large channels, Russian, English and Persian lead)
+**Audience:** Channel subscribers; each post arrives in their chat list like a message
+**Posting frequency:** 1-2 posts per day for most channels; reach per post falls as frequency rises
+**Best times:** Barely matters (see below)
+
+**How reach works** (benchmarks from TGScope's studies of public channels; the contributor runs TGScope):
+- There is no ranking feed. Every post goes to every subscriber's chat list in order, and nothing is boosted or buried. Discovery happens outside the channel: links and paid posts in other channels, forwards, Telegram search, "similar channels" suggestions, and Telegram Ads
+- The public metric is the view counter under each post. Reactions and comments are optional per channel, so track views ÷ subscribers ("reach")
+- Typical reach for active channels: 8.3% of subscribers at 10K-20K, 6.4% at 50K-100K, 5.8% at 300K-1M, 4.0% above 1M. At every size a tenth of channels reach more than a quarter of subscribers and another tenth about 1% or less ([source](https://tgscope.io/rnd/telegram-channel-reach))
+- Views keep arriving for days: about 15% of a post's views come in the first hour, 50% in 24 hours, 67% in 72 hours. Judge a post after a week, not after an hour
+- Posting hour barely changes the total: in Russian- and Ukrainian-language channels, posts published between 9:00 and 21:00 ended within 1% of each other after a week
+- Reach per post falls as frequency rises: median 16.6% for channels posting less than every other day, 10.7% at 0.5-1 posts a day, 6.9% at 1-2, 5.1% at 2-4, about 4.5% above 4 ([source](https://tgscope.io/rnd/posting-frequency-reach-decay))
+- Ads cost reach: among channels with 10K-100K subscribers, ad-heavy channels are seen by 3.9% of subscribers per post, ad-free ones by 9.0%
+
+**What works:**
+- One clear topic and a predictable format
+- Fewer, stronger posts
+- Cross-promotion and paid posts in channels of similar size and topic (the main growth lever without a recommendation feed)
+- A pinned post that tells new subscribers what the channel is
+
+**What doesn't:**
+- Several ads a day
+- Judging a post in its first hours
+- Treating subscriber count as audience
+
+**Format tips:**
+- The first line is the headline: it is what shows in the chat list preview
+- Compare topics on their own baselines: war and news channels reach the most (9-14% median), shopping, deals and betting channels the least (3-4%)
+
+**For buying posts in other channels** (vetting, ad networks, pricing per view): See the influencer-marketing skill, [references/telegram-channels.md](https://github.com/coreyhaines31/marketingskills/blob/main/skills/influencer-marketing/references/telegram-channels.md)