From 9bec56e7a3e4b105ef673a24c74b8464cf4ff32e Mon Sep 17 00:00:00 2001 From: teahubxyz Date: Wed, 14 Oct 2026 07:43:05 +0000 Subject: [PATCH] skills: vendor marketingskills/social/references/short-form-video.md (coreyhaines31/marketingskills, MIT) Co-Authored-By: Claude Fable 5.1 Claude-Session: https://claude.ai/code/session_01H4upF5LVwmPDDqrhdUfnXh --- .../social/references/short-form-video.md | 237 ++++++++++++++++++ 1 file changed, 237 insertions(+) create mode 100644 .agents/skills/social/references/short-form-video.md diff --git a/.agents/skills/social/references/short-form-video.md b/.agents/skills/social/references/short-form-video.md new file mode 100644 index 0000000..067ab14 --- /dev/null +++ b/.agents/skills/social/references/short-form-video.md @@ -0,0 +1,237 @@ +# Short-Form Video: Hooks, Scripts & Strategy + +Detailed reference for creating short-form video content on TikTok, Instagram Reels, and YouTube Shorts. + +--- + +## Video Hook Library + +### Curiosity Hooks (Best for engagement) + +**The "Secret" Formula:** +- "The secret to [outcome] that nobody talks about" +- "I found a feature in [product/platform] that saves me [specific time/result]" +- "I can't believe this actually works..." + +**The Unexpected Discovery:** +- "I tried [thing] for 30 days and I was NOT expecting this" +- "This completely changed how I think about [topic]" +- "Nobody talks about this, but..." + +**The Question:** +- "Why does nobody talk about this?" +- "Am I the only one who didn't know this?" +- "The reason [common thing] doesn't work is..." + +### Value Hooks (Best for saves) + +**The Promise:** +- "How to [achieve outcome] in [specific timeframe]" +- "[Number] [things] that will [benefit]" +- "[Topic] in 60 seconds: the [N] things that matter" + +**The Hack/Shortcut:** +- "[Outcome] hack that actually works" +- "The [adjective] way to [outcome]" +- "If you're struggling with [problem], watch this" + +**The Warning:** +- "Stop doing [common practice]. It cost me [specific result]." +- "[Number] mistakes that are killing your [results]" +- "Why [thing you think is good] is actually hurting you" + +### Story Hooks (Best for watch time) + +**The Transformation:** +- "3 months ago, I [bad state]. Today, I [good state]." +- "Here's how I went from [before] to [after]" +- "I used to think [old belief]. Then [specific event] happened." + +**The Failure:** +- "I made a huge mistake with [topic]" +- "Here's why I stopped [common practice]" +- "I lost [something significant] because of this mistake" + +**The Journey:** +- "So this just happened..." +- "This cut my [task] from [X] to [Y]" +- "Let me tell you about the time I [interesting situation]" + +### Controversial Hooks (Best for comments) + +- "Unpopular opinion: [bold statement]" +- "[Common advice] is actually wrong" +- "I'm going to get hate for this, but..." +- "Most [audience] get this completely wrong" + +--- + +## Scripting Template + +```markdown +## Video: [Working Title] + +**Platform:** TikTok / Reels / Shorts +**Length:** XX seconds +**Format:** [Talking head / Slideshow / Demo / Screen recording] + +### Hook (0-3 sec) +- Visual: [What viewer sees] +- Audio: [What they hear] +- Text overlay: [On-screen text] + +### Body (3-X sec) +- [Timestamp] - [What happens/what you say] +- [Timestamp] - [Next beat] +- [Continue...] + +### CTA (final 3-5 sec) +- Verbal: [What you say] +- Text: [On-screen text] +- Action: [Follow, comment, link in bio, etc.] + +### Production Notes +- Music/sound: [Trending sound or music choice] +- B-roll needed: [List any clips needed] +- Graphics: [Any text animations or overlays] +``` + +--- + +## Additional Video Structures + +### The Story Arc (45-60 sec) + +``` +[0-3s] Hook: Tease the outcome +[3-15s] Setup: Context and stakes +[15-45s] Journey: What happened +[45-55s] Resolution: The result +[55-60s] Lesson/CTA +``` + +Best for: Personal stories, case studies, testimonials + +### The POV/Skit (15-30 sec) + +``` +[0-3s] Setup: Text overlay sets the scene +[3-25s] Performance: Act out the relatable scenario +[25-30s] Punchline or twist +``` + +Best for: Relatable content, humor, niche communities + +--- + +## Visual Patterns + +### Talking Head +- Good lighting (ring light or window light) +- Eye contact with camera +- Hand gestures for emphasis +- Interesting background (bookshelf, plants, studio setup) + +### Slideshow/Carousel Video +- Strong visual on each slide (2-4 seconds per slide) +- Text overlays with key points +- Consistent style/branding +- Voiceover or trending sound + +### Screen Recording +- Zoom in on important areas +- Add cursor highlight or click animations +- Keep movements smooth and intentional +- Overlay your face in corner (optional but boosts engagement) + +### B-Roll Heavy +- Show don't tell +- Quick cuts (1-3 seconds per shot) +- Match cuts to voiceover beats +- Mix wide, medium, and close-up shots + +--- + +## Audio Strategy + +### When to Use Trending Sounds +- Entertainment/lifestyle content where the sound fits your message +- When the trend is still rising (check platform trending pages) +- Don't use when it distracts from your message or is already declining + +### When to Use Original Audio +- Educational content where you're speaking +- Storytimes and personal narratives +- Product demos and tutorials +- Building a recognizable brand voice + +### Voiceover Tips +- Speak slightly faster than normal conversation +- Vary your tone — avoid monotone delivery +- Pause for emphasis on key points +- Record in a quiet space, use noise removal +- AI voices work for faceless content (ElevenLabs, etc.) + +### Music Selection +- Match energy to content (upbeat for tips, emotional for stories) +- Avoid copyrighted music on Reels/Shorts +- Use platform music libraries for safety +- Lower music volume under voiceover (ducking) + +--- + +## Posting Strategy + +### Optimal Posting Times (test your audience) + +| Platform | Best Times (local) | +|----------|-------------------| +| TikTok | 7-9 AM, 12-3 PM, 7-11 PM | +| Reels | 9 AM, 12 PM, 7-9 PM | +| Shorts | 12-3 PM, 7-9 PM | + +### Frequency Recommendations + +| Goal | Minimum | Optimal | +|------|---------|---------| +| Growing | 1/day | 2-4/day | +| Maintaining | 3/week | 1/day | +| Testing | 2/week | 5/week | + +### Batch Creation Workflow + +1. **Ideate** (30 min): Generate 10-20 concepts +2. **Script** (1 hour): Write scripts for 5-10 videos +3. **Batch film** (2 hours): Record all talking head content +4. **Edit** (2-3 hours): Edit and add captions +5. **Schedule** (30 min): Queue for optimal times + +--- + +## Analytics & Iteration + +### Metrics That Matter + +| Metric | What It Tells You | +|--------|-------------------| +| Watch time % | Is content engaging throughout? | +| Completion rate | Did hook + content deliver? | +| Saves | Is content valuable enough to revisit? | +| Shares | Is content worth spreading? | +| Comments | Did content spark conversation? | +| Follows | Did viewer want more from you? | + +### What to Test + +1. **Hooks**: Same content, different opening +2. **Length**: 15 sec vs 30 sec vs 60 sec +3. **Format**: Talking head vs slideshow vs demo +4. **Time**: Morning vs afternoon vs evening +5. **CTA**: Different calls to action + +### When to Pivot + +- 5+ videos with <1% completion rate → change hooks +- High views but low follows → check CTA and content-audience fit +- High saves but low shares → content is valuable but not social +- Lots of comments but negative → lean into controversy or adjust tone