diff --git a/ventures/mdecks/app.js b/ventures/mdecks/app.js
index f3191f8..29a2dee 100644
--- a/ventures/mdecks/app.js
+++ b/ventures/mdecks/app.js
@@ -11,58 +11,56 @@
 
   var SAMPLE = [
     "# .mdeck",
-    "## Plain text in, clean slides out",
+    "## Slides from plain text",
     "",
-    "- Type markdown-ish slides in the editor",
-    "- Live preview renders on the right",
-    "- Navigate with arrow keys or swipe",
-    "- Copy as self-contained HTML",
+    "This deck is the demo, and its source is in the editor: change a word there and watch this slide change.",
+    "",
+    "---",
+    "# Why",
+    "## A deck shouldn't take longer than the meeting",
+    "",
+    "- Dragging boxes isn't the job",
+    "- Your words are the job",
+    "- So type them, and let the slides follow",
     "",
     "---",
     "# How it works",
     "",
-    "- `# Title` and `## Subtitle`",
-    "- `- bullet` points or `* bullet`",
+    "- `#` for a title, `##` for a subtitle",
+    "- `-` for a point like this one",
+    "- **bold**, *italic* and `code` work inline",
     "- `---` on its own line starts a new slide",
-    "- Inline **bold**, *italic*, and `code`",
-    "- Plain lines become paragraphs",
+    "",
+    "Any other line is a paragraph, like this one.",
     "",
     "---",
-    "# Free tier ($0)",
+    "# Free, right now",
     "",
-    "- Full plain-text editor",
-    "- Live navigable preview",
-    "- Arrow keys + progress bar",
-    "- One-click HTML export",
-    "- Nothing saved or sent",
-    "",
-    "---",
-    "# Pro tier ($5/mo)",
-    "",
-    "- Saved decks",
-    "- Themes",
-    "- Speaker notes",
-    "- PDF export",
-    "- Shareable links",
+    "- This editor and the live preview",
+    "- Arrow keys or swipe to present",
+    "- **Copy deck as HTML**: one file that opens in any browser",
+    "- Nothing is saved or sent: your deck stays in this tab",
     "",
     "---",
     "# Who it's for",
     "",
-    "- Weekly status updates",
-    "- Sprint demos",
-    "- Lunch talks",
-    "- Class notes",
-    "- Anyone who'd rather type than drag boxes",
+    "Anyone who'd rather type a deck than drag one: the weekly update, the demo, the talk, the class notes.",
     "",
     "---",
-    "# Try it now",
+    "# Pro, if you want more",
     "",
-    "Edit this deck to try the syntax:",
-    "- Change this bullet",
-    "- Add another slide with `---`",
-    "- Make text **bold** or *italic*",
+    "- Saved decks and themes",
+    "- Speaker notes",
+    "- PDF export and a shareable link",
+    "- **$5/mo**, the founding price",
     "",
-    "[Join early access](https://github.com/teahubxyz/time/issues/new?template=early-access.yml&title=Early+access%3A+.mdeck&venture=mdecks&plan=Pro)"
+    "Pro isn't built yet, and nothing is charged today.",
+    "",
+    "---",
+    "# Your turn",
+    "",
+    "Select everything in the editor, delete it, and type your own.",
+    "Or [get early access to Pro](https://github.com/teahubxyz/time/issues/new?template=early-access.yml&title=Early+access%3A+.mdeck&venture=mdecks&plan=Pro)."
   ].join("\n");
 
   function esc(s) {
@@ -75,7 +73,7 @@
     out = out.replace(/\*([^*]+)\*/g, "<em>$1</em>");
     out = out.replace(/`([^`]+)`/g, "<code>$1</code>");
     // Handle links - only http and https
-    out = out.replace(/\[([^\]]+)\]\((https?:\/\/[^)]+)\)/g, '<a href="$2" target="_blank" rel="noopener">$1</a>');
+    out = out.replace(/\[([^\]]+)\]\((https?:\/\/[^)\s\"'<>]+)\)/g, '<a href="$2" target="_blank" rel="noopener">$1</a>');
     return out;
   }