skills: vendor marketingskills/social/references/platforms.md (coreyhaines31/marketingskills, MIT)

Co-Authored-By: Claude Fable 5.1 <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_01H4upF5LVwmPDDqrhdUfnXh
2026-10-14 07:42:27 +00:00
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 # Platform-Specific Strategy Guide
 Detailed strategies for each major social platform.
 One thing holds on every platform below: storytelling and connecting with your audience are always key. Formats, cadences, and algorithm mechanics differ platform to platform, but the better you share your story, the better the posts perform — the platform-specific tactics amplify a story worth telling; they don't substitute for one.
 ## Contents
 - LinkedIn
 - Twitter/X
 - Instagram
 - TikTok
 - Facebook
 - Telegram
 ## LinkedIn
 **Best for:** B2B, thought leadership, professional networking, recruiting
 **Audience:** Professionals, decision-makers, job seekers
 **Posting frequency:** 3-5x per week
 **Best times:** Tuesday-Thursday, 7-8am, 12pm, 5-6pm
 **What works:**
 - Personal stories with business lessons
 - Contrarian takes on industry topics
 - Behind-the-scenes of building a company
 - Data and original insights
 - Carousel posts (document format)
 - Polls that spark discussion
 **What doesn't:**
 - Overly promotional content
 - Generic motivational quotes
 - Links in the main post (kills reach)
 - Corporate speak without personality
 **Format tips:**
 - First line is everything (hook before "see more")
 - Use line breaks for readability
 - 1,200-1,500 characters performs well
 - Put links in comments, not post body
 - Tag people sparingly and genuinely
 **Algorithm tips:**
 - First hour engagement matters most
 - Comments > reactions > clicks
 - Dwell time (people reading) signals quality
 - No external links in post body
 - Document posts (carousels) get strong reach
 - Polls drive engagement but don't build authority
 ---
 ## Twitter/X
 **Best for:** Tech, media, real-time commentary, community building
 **Audience:** Tech-savvy, news-oriented, niche communities
 **Posting frequency:** 3-10x per day (including replies)
 **Best times:** Varies by audience; test and measure
 **What works:**
 - Hot takes and opinions
 - Threads that teach something
 - Behind-the-scenes moments
 - Engaging with others' content
 - Memes and humor (if on-brand)
 - Real-time commentary on events
 **What doesn't:**
 - Pure self-promotion
 - Threads without a strong hook
 - Ignoring replies and mentions
 - Scheduling everything (no real-time presence)
 **Format tips:**
 - Open with a specific claim in the first 8 words — the hook is the post
 - Name your topic in the first 10 words (enables topic-based distribution)
 - Name specific tools, companies, and numbers instead of vague nouns
 - Threads: Hook in tweet 1, promise value, deliver
 - Quote tweets with added insight beat plain retweets — quote engagement scores twice
 - Video needs ~8+ seconds and captions to earn video credit
 **Algorithm tips** (from xAI's open-sourced For You algorithm):
 - Write for the DM-share and the follow, not the like — both are separately scored signals
 - Profile clicks boost the post: make readers curious, keep bio and pinned post strong
 - Wait ~60 minutes between original posts — same-author posts decay each other's scores
 - Be present for the first 30 minutes after posting; early replies compound
 - Avoid engagement-bait phrasing — predicted mutes/blocks/"not interested" subtract from your score, and muted keywords filter you out entirely
 **For ranking signals and the full playbook**: See [x-algorithm.md](x-algorithm.md)
 ---
 ## Instagram
 **Best for:** Visual brands, lifestyle, e-commerce, younger demographics
 **Audience:** 18-44, visual-first consumers
 **Posting frequency:** 1-2 feed posts per day, 3-10 Stories per day
 **Best times:** 11am-1pm, 7-9pm
 **What works:**
 - High-quality visuals
 - Behind-the-scenes Stories
 - Reels (short-form video)
 - Carousels with value
 - User-generated content
 - Interactive Stories (polls, questions)
 **What doesn't:**
 - Low-quality images
 - Too much text in images
 - Ignoring Stories and Reels
 - Only promotional content
 **Format tips:**
 - Reels get 2x reach of static posts
 - First frame of Reels must hook
 - Carousels: 10 slides with educational content
 - Use all Story features (polls, links, etc.)
 **Algorithm tips:**
 - Reels heavily prioritized over static posts
 - Saves and shares > likes
 - Stories keep you top of feed
 - Consistency matters more than perfection
 - Use all features (polls, questions, etc.)
 ---
 ## TikTok
 **Best for:** Brand awareness, younger audiences, viral potential
 **Audience:** 16-34, entertainment-focused
 **Posting frequency:** 1-4x per day
 **Best times:** 7-9am, 12-3pm, 7-11pm
 **What works:**
 - Native, unpolished content
 - Trending sounds and formats
 - Educational content in entertaining wrapper
 - POV and day-in-the-life content
 - Responding to comments with videos
 - Duets and stitches
 **What doesn't:**
 - Overly produced content
 - Ignoring trends
 - Hard selling
 - Repurposed horizontal video
 **Format tips:**
 - Hook in first 1-2 seconds
 - Keep it under 30 seconds to start
 - Vertical only (9:16)
 - Use trending sounds
 - Post consistently to train algorithm
 ---
 ## Facebook
 **Best for:** Communities, local businesses, older demographics, groups
 **Audience:** 25-55+, community-oriented
 **Posting frequency:** 1-2x per day
 **Best times:** 1-4pm weekdays
 **What works:**
 - Facebook Groups (community)
 - Native video
 - Live video
 - Local content and events
 - Discussion-prompting questions
 **What doesn't:**
 - Links to external sites (reach killer)
 - Pure promotional content
 - Ignoring comments
 - Cross-posting from other platforms without adaptation
 ---
 ## Telegram
 **Best for:** Broadcast channels — news, niche expertise, deals, crypto, education, entertainment — and markets where Telegram is a primary platform (among large channels, Russian, English and Persian lead)
 **Audience:** Channel subscribers; each post arrives in their chat list like a message
 **Posting frequency:** 1-2 posts per day for most channels; reach per post falls as frequency rises
 **Best times:** Barely matters (see below)
 **How reach works** (benchmarks from TGScope's studies of public channels; the contributor runs TGScope):
 - There is no ranking feed. Every post goes to every subscriber's chat list in order, and nothing is boosted or buried. Discovery happens outside the channel: links and paid posts in other channels, forwards, Telegram search, "similar channels" suggestions, and Telegram Ads
 - The public metric is the view counter under each post. Reactions and comments are optional per channel, so track views ÷ subscribers ("reach")
 - Typical reach for active channels: 8.3% of subscribers at 10K-20K, 6.4% at 50K-100K, 5.8% at 300K-1M, 4.0% above 1M. At every size a tenth of channels reach more than a quarter of subscribers and another tenth about 1% or less ([source](https://tgscope.io/rnd/telegram-channel-reach))
 - Views keep arriving for days: about 15% of a post's views come in the first hour, 50% in 24 hours, 67% in 72 hours. Judge a post after a week, not after an hour
 - Posting hour barely changes the total: in Russian- and Ukrainian-language channels, posts published between 9:00 and 21:00 ended within 1% of each other after a week
 - Reach per post falls as frequency rises: median 16.6% for channels posting less than every other day, 10.7% at 0.5-1 posts a day, 6.9% at 1-2, 5.1% at 2-4, about 4.5% above 4 ([source](https://tgscope.io/rnd/posting-frequency-reach-decay))
 - Ads cost reach: among channels with 10K-100K subscribers, ad-heavy channels are seen by 3.9% of subscribers per post, ad-free ones by 9.0%
 **What works:**
 - One clear topic and a predictable format
 - Fewer, stronger posts
 - Cross-promotion and paid posts in channels of similar size and topic (the main growth lever without a recommendation feed)
 - A pinned post that tells new subscribers what the channel is
 **What doesn't:**
 - Several ads a day
 - Judging a post in its first hours
 - Treating subscriber count as audience
 **Format tips:**
 - The first line is the headline: it is what shows in the chat list preview
 - Compare topics on their own baselines: war and news channels reach the most (9-14% median), shopping, deals and betting channels the least (3-4%)
 **For buying posts in other channels** (vetting, ad networks, pricing per view): See the influencer-marketing skill, [references/telegram-channels.md](https://github.com/coreyhaines31/marketingskills/blob/main/skills/influencer-marketing/references/telegram-channels.md)