skills: vendor marketingskills/social/references/listening-sources-template.md (coreyhaines31/marketingskills, MIT)
Co-Authored-By: Claude Fable 5.1 <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_01H4upF5LVwmPDDqrhdUfnXh
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# Listening Sources — Template
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Copy this file to `.agents/listening-sources.md` in your project (or `.claude/listening-sources.md`) and fill in the brackets. Claude reads it when running the [listening workflow](listening.md).
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Delete sections you don't use. Keep this short and current — stale sources are worse than no sources.
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---
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## What We're Listening For
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**Brand / product:** [Your product name]
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**Category:** [e.g., "AI writing assistant", "Postgres GUI"]
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**Goal:** [e.g., "find people switching from Notion", "engage with B2B SaaS founders 50-200 employees"]
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## ICP (for scoring)
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Used by the [scoring rubric](listening.md#scoring-rubric) to judge ICP fit.
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- **Role:** [e.g., "founder, head of marketing, marketing ops lead"]
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- **Company stage:** [e.g., "seed to Series B SaaS, 10-200 employees"]
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- **Industry:** [e.g., "B2B SaaS, infra, devtools"]
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- **Signals they're a fit:** [e.g., "writes about GTM, runs paid ads, recently raised"]
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---
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## Target Accounts
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Engage with **every** post from these accounts when relevant. Keep this list to 20-50 max.
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### LinkedIn (browser-driven — use dev-browser to view feed)
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- [Name] — `linkedin.com/in/handle`
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- [Name] — `linkedin.com/in/handle`
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### X / Twitter (browser-driven)
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- [@handle]
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- [@handle]
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### Reddit
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- u/[username]
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- u/[username]
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### Bluesky
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- [handle.bsky.social]
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### Blogs / Newsletters (RSS)
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- [Name] — `https://example.com/feed/`
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- [Name] — `https://example.substack.com/feed`
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### YouTube channels (RSS)
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- [Name] — channel ID `UCxxxxxxxx`
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---
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## Keywords (intent signals)
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Search across all platforms. Claude runs these through Reddit, HN, Bluesky on the [daily loop](listening.md#the-daily-triage-loop).
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### High-intent (someone shopping or switching)
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- `"alternative to [competitor]"`
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- `"looking for a [category] tool"`
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- `"recommend a [category]"`
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- `"switching from [competitor]"`
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- `"frustrated with [competitor]"`
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### Problem signals (someone in pain)
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- `"[category] is so [bad/hard/expensive]"`
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- `"why is [category] [problem]"`
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- `"hate [pain point]"`
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### Brand mentions
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- `"[your brand]"`
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- `"[your brand misspelling]"`
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- `"[your domain]"`
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### Competitor mentions (monitor for switching language)
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- `"[competitor 1]"`
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- `"[competitor 2]"`
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---
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## Subreddits
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Pulled via Reddit JSON API on the daily loop.
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- r/SaaS
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- r/Entrepreneur
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- r/[your niche, e.g., "marketing", "devtools"]
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- r/[adjacent community]
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---
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## Saved Searches (manual / browser-driven)
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URLs Claude opens via dev-browser to scan.
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### LinkedIn Sales Navigator
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- [Search name] — `https://linkedin.com/sales/search/people?...`
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### LinkedIn (regular)
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- Posts hashtag — `https://linkedin.com/feed/hashtag/yourtopic/`
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### X advanced search
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- [Search name] — `https://x.com/search?q=...&f=live`
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---
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## Do Not Engage
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Save yourself the regret.
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- Accounts known for bad-faith dunking: [@handle], [@handle]
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- Blocked brands / competitors who'll screenshot: [list]
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- Topics to avoid: [politics, [your founder's hot takes], etc.]
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---
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## Notes for Claude
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- When asked for "today's top 10," output in the format defined in [listening.md](listening.md#the-daily-triage-loop)
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- For LinkedIn and X, use dev-browser with the persistent session (user is logged in)
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- For everything else, use the curl recipes in [listening.md](listening.md#sources--light-tooling-curl-recipes)
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- Default lookback: 24h. User can override.
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- Always ask before posting — output drafts, user approves and posts manually
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